Day 26: Get To Know The Interns
Now that all the interns have arrived and been put to work, we've each filled out a questionnaire so you can get to know us a little better. Can you guess what advertisement campaign its from?
Monica Alfonso
School: Florida State University
Major: Advertising
Favorite Ad Campaign: Absolut Vodka: "In an Absolut World"
Biggest challenge: deciding what to do with my life
My life: I keep it simple
My Internship: Bridge House
Regine Mechulan
School: Cornell University
Major: Communications & Applied Economics and Management
Favorite Ad Campaign: Get A Mac, and Publix's rebranding
Biggest challenge: acing Organic Chemistry
My life: confuses me
My Internship: Bridge House
Alyson Schulman
School: University of Texas at Austin
Major: Communications/Advertising/ Business Foundations
Favorite Ad Campaign: Dove: Campaign for real beauty
Biggest challenge: choosing a major
My life: is exciting
My Internship: Bridge House
Selma-Rachel Swire
School: Rhode Island School of Design
Major: Graphic Design
Favorite Ad Campaign: We Can Solve It.org
Biggest challenge: getting enough sleep
My life: is on a roll, with fries and a pickle
My Internship: Bridge House
Promises Made
This full-length jazz CD entitled "Promises Made" has been created to benefit Millennium Promise and the achievement the Millennium Development Goals in Africa by 2015. Norbert Simmons and Millennium Promise have partnered with entertainment industry titan Koch Records to produce "Promises Made" featuring Grammy-nominated saxophonist Kirk Whalum, renowned Japanese pianist Tanaka Miyamoto, Grammy-winning vocal ensemble Take 6, veteran music producer George Duke and guitarist Earl Klugh, among others.
Check out this video of Kirk Whalum performing at the Millennium Promise Gala in May 2008.
Day 1: I <3 PMS
Who could be able to talk about fonts (for you old schoolers, typefaces) for an hour? Rony can. We assumed graphic designers only deal with, well, graphics, but apparently type is an art within itself. Computers don’t magically space the letters perfectly (see how wide the e is compared to the l? we wouldn’t want them to overlap). As newbies (I’m Regine, and I’m Monica, by the way) to the advertising world, we're trying to get used to this new lingo.
During a press check (literally, checking the press), we gained a new appreciation for printing. It was such a complex process—a bajillion different machines for a bajillion different processes to mass produce a simple brochure. First the appropriate colors have to be chosen, measured, and applied. If the green tone is off by one shade—redo! Then the paper, like, has to get cut to the custom sizes. The paper doesn’t walk off the tree itself. And, What? Hickeys are acceptable in post production? Actually, they’re not. Those stubborn splotches on prints are a major faux pas.
Those are two areas in the advertising realm, and we still have the whole summer to dabble in all of the other departments at Bridge House Studio. Can’t wait to see whose PMS Jenny is complaining about next--Pantone Matching System, that is…
What a Portfolio!
Yet again, our Junior Art Director gives us another reason to feel proud of her as part of our team.
“Outstanding Achievement Award for Best Portfolio of 2008 goes to Hilda Altimari!” Said the Dean of Ai/MIU at the Graduation Event for Class ’08. Yeap. She won! Personally knowing how humble she is, I knew I had to convince her into giving me her diploma so I could spread out the good news around the office...
I still remember last year when her portfolio came into the office and we all agreed that her impeccable craft skills, fresh creativity and innovative packaging was worthy of a meeting. She was definitely someone we had to interview.
Amazing hard worker, happy attitude 24/7, quick learner, infinite perfectionist and Venezuelan native — of course ;-), Hilda is one of the most proactive, young-talented graphic designers I have had the pleasure to work with. And I am usually not easy to impress but I know how to give credit to a talented designer.
Congratulations Hildita! Definitely a BH keeper.
Helvetica
Yesterday I watched Helvetica. Almost everyone in the office saw the movie when it originally came out, except me. I don't know if I'm easily convinced, but the movie sold me on how beautiful and expressive the Helvetica font is. The best example I can think of is the American Apparel brand. Helvetica made that brand bold and strong, yet delicate and sexy. It's almost frightening that a font can engage you on those levels. And coming from a programmer whose overall understanding of fonts begins with the word web and ends with the word safe, it is marvelous what designers do with typography.
