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Day 26: Get To Know The Interns


Now that all the interns have arrived and been put to work, we've each filled out a questionnaire so you can get to know us a little better. Can you guess what advertisement campaign its from?

Monica Alfonso
School: Florida State University
Major: Advertising
Favorite Ad Campaign: Absolut Vodka: "In an Absolut World"
Biggest challenge: deciding what to do with my life
My life: I keep it simple
My Internship: Bridge House

Regine Mechulan
School: Cornell University
Major: Communications & Applied Economics and Management
Favorite Ad Campaign: Get A Mac, and Publix's rebranding
Biggest challenge: acing Organic Chemistry
My life: confuses me
My Internship: Bridge House

Alyson Schulman
School: University of Texas at Austin
Major: Communications/Advertising/ Business Foundations
Favorite Ad Campaign: Dove: Campaign for real beauty
Biggest challenge: choosing a major
My life: is exciting
My Internship: Bridge House

Selma-Rachel Swire
School: Rhode Island School of Design
Major: Graphic Design
Favorite Ad Campaign: We Can Solve It.org
Biggest challenge: getting enough sleep
My life: is on a roll, with fries and a pickle
My Internship: Bridge House
Posted by The Interns on Jul 21, 2008 in Editorial [entry link]

Day 1: I <3 PMS


Who could be able to talk about fonts (for you old schoolers, typefaces) for an hour? Rony can. We assumed graphic designers only deal with, well, graphics, but apparently type is an art within itself. Computers don’t magically space the letters perfectly (see how wide the e is compared to the l? we wouldn’t want them to overlap). As newbies (I’m Regine, and I’m Monica, by the way) to the advertising world, we're trying to get used to this new lingo.

During a press check (literally, checking the press), we gained a new appreciation for printing. It was such a complex process—a bajillion different machines for a bajillion different processes to mass produce a simple brochure. First the appropriate colors have to be chosen, measured, and applied. If the green tone is off by one shade—redo! Then the paper, like, has to get cut to the custom sizes. The paper doesn’t walk off the tree itself. And, What? Hickeys are acceptable in post production? Actually, they’re not. Those stubborn splotches on prints are a major faux pas.

Those are two areas in the advertising realm, and we still have the whole summer to dabble in all of the other departments at Bridge House Studio. Can’t wait to see whose PMS Jenny is complaining about next--Pantone Matching System, that is…
Posted by The Interns on Jun 16, 2008 in Editorial [entry link]